Berry Brains
It seems early humans were pretty good at pattern detection as it relates to berries. We'd quickly learn which ones would provide a quick snack, and which ones would do harm.
Of course, modern humans treat brands in much the same way. As we get older, we grab the familiar logo over the strange new offerings.
Maybe our berry brains are still in full-effect, protecting us from the dangers in a world that is filled with excessive choice. But maybe when we recognize what's going on, we’re given an entirely new kind of choice.